MSc in Marketing Management and Digital
Testimonial: Luo Xue Qi
ABOUT THE PROGRAM
The MSc in Marketing Management and Digital aims to deliver a specialized training in marketing techniques and methodologies of marketing focused on the Asian market – knowledge of marketing survey and strategic analysis tools, mastering of the various aspects of operational marketing, capacity to implement, plan and budget the various marketing actions required in a company. Beyond the essential marketing fundamentals (toolbox, analysis and process), the program lays strong emphasis on the managerial and digital dimensions in order to understand and master the digital revolution in marketing, sales and communication, etc.
Common Core in Management, Marketing and Digital
Modules in Management include: Team Building and Leadership, Management and Society, Contemporary Economic Issues, Financial Accounting for Managers, and Negotiation for Managers
Modules in Marketing and Digital include: Consumer Behavior in Asia, Digital Marketing / e-business in Asia, Marketing of Innovation, Marketing Analytics, Strategy and Brand Capital, New Product Development, and Marketing and Entrepreneurship.
In addition to the fundamental training in Marketing, you can deepen your expertise in one of two majors – Digital Marketing and Luxury Brand Management. The two majors are supported by the extensive research by ESSEC’s faculty and Centers of Excellence, providing the most conductive environment and opportunity for intensive exposure and learning.
Digital Marketing Major
Modules include: Social Media Marketing, Inbound Marketing, and Mobile Marketing.
Luxury Brand Management Major
Modules include: Fundamentals of Luxury Brand Management, The Art of Luxury Service in the Digital Age, and Innovation and Disruption in the Luxury Industry.
International study trip
A study trip is included in the program and is the perfect opportunity for you to meet with companies and professionals based in the chosen city. Depending on the destination, which changes each year, you will be able to discover a wide range of sectors and delve into local issues.
Corporate Mission or Academic dissertation
You will be able to apply the knowledge and skillsets you have picked up and built on during the program in a corporate mission, where you get to work on a real-life business problem.
Alternatively, if you are interested in market research, you can also choose to complete an academic dissertation based on an independent research project on a digital marketing or marketing issue you have identified. The original research project will be conducted under the supervision of a professor in the marketing department of ESSEC.
Testimonial: Yang Jinlin
ESSEC Asia-Pacific Campus - One-North (please use content from the Master in Finance campus page)
Proudly representing South-East Asia, one of the most dynamic, fast-growing and economically promising parts of the world, is the Republic of Singapore: home to a booming technology sector, a startup ecology that’s picking up strength and speed, and a few of the most advanced cities in the world. Without a doubt, Singapore - as link between Asia, Europe and North-America, has experienced an astonishing growth in development and economic prosperity in the past decades.
At the heart of the One-North area, a district dedicated to advancing research, education and entrepreneurialism, stands the ESSEC Asia-Pacific campus. The 6500 square meter campus is brand new: after opening in May 2015, students and teachers alike develop their careers at the edge of modern technology. The focus is truly on the future: the new campus has been built with the environment in mind, and is awarded the Green Mark Platinum Award by the Building and Construction Authority in Singapore.
If you choose to study at this very safe and elegant campus, expect the strong presence of multinational firms that can provide access into the promising future of Asia. Like all campuses of ESSEC, the level of the educational systems is world-class. You could use your experience at the Asia-Pacific campus as a gateway into Asia, or as a rich experience to boost your career in other parts of the world. Whatever your choice will be: once you are part of our diverse community of students, trained in a stable, yet vibrant economy with the typically Singaporean high ease of doing business, you will be optimally prepared to take future challenges head on.
The MSc in Marketing Management and Digital is designed for high-potential candidates who wish to gain or deepen their knowledge of Marketing. Candidates who hold (or are currently pursuing) a Master’s degree or Bachelor degree in engineering, science, mathematics, business or economics are welcomed to apply.
Candidates are expected to have an excellent academic record, be open-minded, internationally oriented and exhibit leadership potential.
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